NHL hockey lockout. Wayne Gretzky for NHL commissioner? Sports Articles | October 29 Wholesale Alex Mack Jersey , 2004 Could or would Wayne Gretzky become the next NHL ... Is it a dream come true? Gretzky to the rescue to save NHL hockey, end the lockout, and everyone could return to play NHL hockey as if no
Could or would Wayne Gretzky become the next NHL commissioner? Is it a dream come true? Gretzky to the rescue to save NHL hockey, end the lockout Wholesale Vic Beasley Jr Jersey , and everyone could return to play NHL hockey as if nothing ever happened.
Gretzky has the reputation of being the great one. Gretzky comes to rescue the league time and time again when he laces up the skates and steps onto the ice. Did he not save the Los Angeles team when he was traded from the Edmonton Oilers. And now, perhaps, maybe, somehow Wholesale Devonta Freeman Jersey , help the two sides end the lockout.
On Sporting New Radio, Chris Chelios was reported saying Gretzky has his vote for league commissioner and hockey fans back Chelios up on this. Gretzky has been labeled the great one but only because he is a truly sensational hockey player. Why would he even consider taking over from Gary Bettman. What would be the incentive for Gretzky to consider such a challenge. We all know that Gretzky is a shrewd business professional.
NHL league commissioners have to make tough decisions. Decisions, that people, may or may not like Wholesale Calvin Ridley Jersey , depending upon what side of the fence you sit on. On the other hand, Gretzky is known as Mr. Nice Guy. Everyone likes him. Why should he be viewed as the enemy. Gretzky making unpopular decisions that some of us might not like. It?s unheard of. It?s a role most of us can?t see him in. We love Gretzky the way he is. Don?t make him the bad guy.
Yes, we do need a miracle to end the NHL lockout, but Gretzky isn?t it.
Trash The 2002 Marketing Plan - and just start over Marketing Articles | December 16 Wholesale Julio Jones Jersey , 2001 Nothing can ... the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon ... However, the economic ... is just ... to take shape a
Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. Now, the most patriotic thing that we can do for our country and ourselves is to get back to business and try to stabilize this economy.
My advice to all of you in the hospitality industry is to TRASH the 2002 MARKETING PLAN - and just start over. Most of you have just finished or are in the process of completing the marketing and business plan for 2002. 2001 has been difficult for an industry that was posting double-digit gains in revenue for the better part of the last decade. According to PKF the average US hotel will suffer a 5.6% decline in operating profits in 2001 compared with a 10% increase in profits in 2000. That was written prior to September 11 Wholesale Qadree Ollison Jersey , 2001.
Many hotels and hotel management companies are ill equipped to deal with this sudden change of events. Demand has been so strong for the last ten years, we have focused on managing yield rather than generating demand. Demand has not just slowed down; in many market segments, it has come to a screeching halt. Most impacted are those convention and meeting hotels with long term bookings that are suddenly cancelled until further notice. Corporate travel, even if the fear of flying did not exist Wholesale John Cominsky Jersey , will be impacted by the airline's curtailment of 20% of their average schedules. How deeply and for how long leisure travel will be impacted is anyone's guess. Our travel and business life as we have come to know it has come to an end, at least for the near future.
Trash The Marketing Plan and Start Over - from the beginning.
Competitive Analysis - Everyone is now the competition. From the limited service franchise down the street to the luxury hotel at the other end of the street. Don't hold on to a rate structure that has you positioned in your 'marketproduct segment.' It is war out there. The client doesn't care about your rate position in your market segment - they care about value and service for their scarce travel dollars. Do what it takes to retain your current accounts and steal new ones.
Value Add - If your top accounts are leaving you for the limited service hotel down the street, drop your rate and build in breakfast. If you have a food and beverage outlet, throw in a coupon for a free beverage. Offer an incentive to use the restaurant for meals other than breakfast. Will it reduce your overall revenues -- maybe. If your clients leave you for the amenities that your competition includes in the rate Wholesale Kendall Sheffield Jersey , your revenue will most certainly be reduced even further. Think cash flow versus NOP.
Market Segment Analysis - Reduce your projections by a minimum of 20% across the board for the first six months of the year (and that is probably optimistic). Target those with which you can realistically have an impact and solicit like crazy. Some of those include government, drive-in markets like AARP and AAA. Develop packages for those guests that may now arrive by rail. Develop local 'vacation' packages for those in your area and within driving proximity that won't be flying this year. Remember, SMERFs and Associations have members, not stockholders Wholesale Kaleb McGary Jersey , and may be inclined to continue their activities at a reduced budget closer to home. Go after those small accounts you couldn't be bothered with last year - the last economic recovery was built on small businesses.
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